Aug 31 2008
Designing emails to accommodate preview panes
Despite well-known study data that shows a trend for the use of preview panes and image blocking, many marketers appear to ignoring the need to design emails that users can see. The following examples are of what appears on a 15” monitor with the preview pane set to occupy 50% of the available screen area (a default setting for most applications). I’ll begin by showing poor uses and end by showing designs that do a great job of getting critical information in the top.
