Feb 19 2008
Natural vs. paid search: Where should your marketing dollars go?
Do you have a disproportionate reliance on paid search? Paid search is the fast and easy way to quickly ramp up your business but you can quickly reach a ceiling where your ROI is maxed out and efficiency gains are difficult to accomplish. In contrast a natural search program is a slower development process with almost no efficiency ceiling. I have yet to meet anyone in the retail business who believes that their natural search program doesn’t have significant have room for improvement and unlimited potential.
