Oct 07 2007
Lessons Learned from Bad Behavioral Targeting
When I started to engage in behavioral targeting several years ago, I was quite wary because I had seen so many instances of bad execution. (This topic is in primarily reference to “on-site” targeting, not media buys). Customized messaging based on user activity metrics is a fantastic tool if you are providing value. If you are not providing value the negatives will irreparably damage your customer relationships.
So here’s my list of the three worst mistakes…
