Archive for October 1st, 2007

Oct 01 2007

Yahoo coins term “Passionistas” in new study… is this a new demographic?

Published byTom Lindmeier under Home, Social Marketing

Yahoo has invested in new study that highlights what we already know. Recently released and titled Empowered “Passionistas” Influence can be Harnessed, it maintains that tapping into consumers passions gives advertisers powerful advocates.

2 responses so far