Tom Lindmeier’s Blog @ MarketPlanB

While my wife claims I’m guileless and gentle, I prefer to think of myself as a brutally honest curmudgeon with an advanced bullshit meter. In this information overload environment where everything seems over-hyped and the most critical success factor is boldness of your approach, I believe that the most valuable skill is the ability to eliminate the clutter and get to the core concepts.

The great marketing gurus have this secret in common. They repackage age-old ideas and make them relevant today by citing current examples of success and failure. So most of what you read about here and in most blogs is really just a discussion of concepts you already understand but may have forgotten or just plain ignored. Keeping this in mind, I’ve developed a personal preference to operate as an analyst with historical perspective.

As a reader of this blog you probably share a common trait with me. You research new technologies, examine success stories of those who have been able to leverage the tactics and build an analysis of best practices. You may also examine the early adopters to get a leg up on the competition but may [...]