Archive for August 27th, 2007

Aug 27 2007

The Salesmen vs. the Geeks Round 1 (Marketers vs. Technologists)

Published byTom Lindmeier under Ecommerce, Home

Let’s say you’re looking for online marketing expert to push your business to the next level. You have limited resources and can only fill one position for the time being. Who should you hire, a marketer or a technologist? Though it’s possible to find a person who can perform both, I doubt you will ever [...]

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Aug 27 2007

The Invisible Visitor

All moderately sophisticated Ecommerce businesses to know how users navigate their site, how they entered, how they were referred and the domains they prefer. They compile profiles that users volunteer and engage in user testing and constantly tune their web sites to run at peak efficiency. All the data is gathered and cleverly analyzed so [...]

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